Our Ingredients
We often get asked “why are your supplements so expensive?”. The answer is simple: we only use the best ingredients - and the best ingredients are significantly more expensive than the standard vitamins and minerals used in most multivitamins. They're also significantly more effective.
The cheaper forms of nutrients are often poorly absorbed, less effective or contain a lot of added unwanted ingredients.
Below are some examples of the best vitamins we use and a visual representation of the difference in cost when compared to the cheaper, less effective forms.
Natural and better absorbed ingredients cost a lot more.
By sticking to our strict principles of selecting the best ingredients in effective doses, the cost of the product is more than standard supplements. But we wanted to make sure that our products are still affordable so we decided to make less profit so that you get a better product for an ethical price.
Better quality supplements for less.
Compared to industry standards our premium supplements provide excellent value for money. The ingredients comparison below show that virtually every single nutrient we select for our superior multivitamin differs from most multivitamins on the market. We haven’t left any stone unturned when sourcing our ingredients.
| Nutrient | Most Multivitamins | The Ethical Multivitamin |
|---|---|---|
| Magnesium
| Poorly absorbed magnesium oxide or phosphate
| Highly absorbed magnesium citrate
|
| Vitamin C
| Synthetic ascorbic acid or magnesium ascorbate
| Natural vitamin C from Acerola Cherry
|
| Calcium
| Poorly absorbed calcium carbonate or phosphate
| Highly absorbed calcium citrate
|
| Choline
| Not usually included
| Highly absorbed choline bitartrate
|
| Vitamin E
| Synthetic DL-Alpha Tocopherol
| Natural, well-absorbed D-a-Tocopherol succinate
|
| Zinc
| Poorly absorbed zinc oxide
| Highly absorbed zinc citrate
|
| Vitamin B1 | Poorly absorbed thiamin mononitrate
| Highly absorbed thiamin hydrochloride
|
| Vitamin B2
| Poorly absorbed riboflavin
| Highly absorbed, bio-active riboflavin 5 phosphate
|
| Vitamin B3
| Poorly absorbed nicotinamide
| Highly absorbed niacinamide
|
| Vitamin B5
| Sodium-d pantothenate
| Highly absorbed calcium-d-pantothenate
|
| Inositol
| Not usually included
| Highly absorbed inositol for hormonal support
|
| Vitamin B6
| Poorly absorbed pyridoxine hydrochloride
| Highly absorbed, bioactive pyridoxal 5 phosphate
|
| Beta-Carotene
| Synthetic beta-carotene
| Natural beta-carotene from algae
|
| Iron
| Poorly absorbed and irritating ferrous fumarate or iron oxide
| Well absorbed, gentle iron glycinate
|
| Manganese
| Poorly absorbed manganese carbonate, chloride or sulphate
| Well absorbed, gentle manganese glycinate
|
| Boron
| Not usually included or poorly absorbed boric acid
| Well absorbed sodium borate
|
| Folate
| Synthetic, potentially harmful pteroylmonoglutamic acid
| Natural, bioactive, effective calcium-l-methylfolate
|
| Copper
| Not included or copper oxide
| Well absorbed copper glycinate
|
| Chromium
| Poorly absorbed chromium chloride
| Well absorbed chromium picolinate
|
| Iodine
| Poorly absorbed potassium or sodium iodate
| Well absorbed potassium iodide
|
| Vitamin K
| Synthetic, poorly absorbed, less effective phylloquinone
| Natural, well absorbed, bioactive menaquinone
|
| Selenium
| Poorly absorbed less effective sodium selenate
| Well absorbed, bioactive, effective selenomethionine
|
| D-Biotin
| Poorly absorbed, less bioactive biotin
| Well absorbed, bioactive d-biotin
|
| Vitamin B12
| Poorly absorbed cyanide form cyanocobalamin
| Well absorbed, bioactive, most natural form methylcobalamin
|
| Vitamin D
| Synthetic vitamin D2 or animal sourced vitamin D3
| Natural Vitamin D3 from Lichen, 100% vegan
|
We created a range of supplements we feel good about taking ourselves.
