Our story
Clean supplements, honestly made.
It began with Grace, a nutritionist named Mark, and a belief that what goes into your body should be cleaner, better absorbed, and honestly made. At 15, Grace was diagnosed with Hodgkin's lymphoma. The experience was life-changing and it shifted how she thought about nutrition, and about what we put into our bodies.
Years later she met Mark, a nutritionist with a Masters in the field. They connected over a shared belief that nutrition could do far more to support health, prevent illness, and reduce the side effects people simply accept as inevitable.
So they went looking for supplements that matched that belief — clean, effective, honestly packaged, fairly priced. They couldn't find them. So they made them.
- UK family-owned
- 50,000+ customers
Why us
Superior supplements for an ethical price.
We've rewritten the rule-book, crafting vegan-friendly supplements that are pure, hypoallergenic, well-absorbed, UK made, zero plastic and planet friendly. We use better, more expensive ingredients and packaging but take less profit — so you get all of it for a fair price, and still pay less than most companies charge.
UK manufactured
Every product is made in Britain, with no shortcuts. Every product is made in Britain, with no shortcuts.
Strict Standards
Produced with rigorous food safety and quality controls. Produced with rigorous food safety and quality controls.
Independently tested
Batch tested at independent labs for purity and consistency.Batch tested at independent labs for purity and consistency.
Made with the planet in mind
Plastic-free packaging and Vegan Society registered formulas.Plastic-free packaging and Vegan Society-registered formulas.
Our facility
We control what goes into every product.
Because we control how and where our supplements are made, we decide exactly what goes in — and what stays out. Here's a look inside.
Our Ingredients
How we compare
Compared to industry standards our premium supplements provide excellent value for money. The ingredients comparison below show that virtually every single nutrient we select for our superior multivitamin differs from most multivitamins on the market.
The people behind it
Meet the team
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Grace
Co-founder & Director
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Mark
Co-founder & Director
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Dr Sanjay Gupta
Medical Advisor
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Tiana
Head of Customer Operations
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Ellie
Nutritional Therapist
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Tash
Marketing Exec
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Emma
Customer Care Specialist Nutritional Therapist
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James
Production Manager
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Iskren
Web Developer
Start with something that actually works.
No fillers. No compromises. Just supplements made the way they always should have been.