2 capsules provide:
Ingredient | Amount | NRV % |
---|---|---|
Vitamin D3 640iu | 16ug | 320 |
Vitamin E | 16mg | 133 |
Vitamin K2 | 169ug | 225 |
Vitamin C | 80mg | 100 |
Thiamin (Vitamin B1) | 11mg | 1000 |
Riboflavin | 11mg | 786 |
Niacin | 16mg | 100 |
Vitamin B6 | 6mg | 429 |
Folate | 400ug | 200 |
Vitamin B12 | 20ug | 800 |
Biotin | 60ug | 120 |
Pantothenic Acid | 11mg | 183 |
Calcium | 50mg | 6 |
Magnesium | 50mg | 13 |
Iron | 10mg | 71 |
Zinc | 15mg | 150 |
Copper | 240ug | 24 |
Manganese | 1mg | 50 |
Selenium | 55ug | 100 |
Chromium | 200ug | 500 |
Molybdenum | 200ug | 400 |
Iodine | 200ug | 133 |
β-Carotene | 5mg | - |
Organic Turmeric | 50mg | - |
Organic Broccoli | 50mg | - |
Alfalfa | 50mg | - |
Choline | 21mg | - |
Inositol | 6mg | - |
Ingredients: Acerola Cherry Extract (Malpighia Glabra), Magnesium Citrate, Capsule Shell (Vegetable Cellulose), Calcium Citrate, Choline Bitartrate, Iron Citrate, Alfalfa (Medicago sativa), Organic Broccoli (Brassica oleracea), Zinc Citrate, Organic Turmeric (Curcuma longa), Natural Rice Extract (Oryza Sativa), Beta Carotene (Dunaliella salina), Vitamin E Succinate, Vitamin K2 MK7, Niacin (Nicotinamide), Riboflavin (Riboflavin-5-Phosphate), Thiamin Hydrochloride, Pantothenic Acid, L-Selenomethionine, Inositol, Vitamin B6 (Pyridoxal-5-phosphate), Boron (Sodium Borate), Vitamin D3 (Cholecalciferol), Manganese Glycinate, Chromium Picolinate, Copper Glycinate, Folic Acid (Calcium L-5-methyltetrahydrofolate), Sodium Molybdate, Potassium Iodide, Biotin, Vitamin B12 (Methylcobalamin).
100% clean formula.
Suitable for vegetarians and vegans. All Ethical Nutrition products are free from animal-based ingredients and by-products. Registered with the vegan society.
Free-from: GMOs, Magnesium Stearate, Gelatin, Palm Oil/Palm Oil Derivatives, Maltodextrin, Bulking Agents, Titanium Dioxide, Sugar.
No Allergen-Containing Ingredients: This product is formulated without any ingredients from the top 14 allergens, including wheat, milk, nuts, soy, and shellfish.
Additive-free: We don't use any nasty additives and where required we use gluten-free rice extract to help us to blend together ingredients and ensure they are accurately dosed.
Even with the best of intentions, it’s not always possible to eat well when you have a busy, active lifestyle. In fact, statistics from the UK National Diet and Nutrition Survey reveal that:
- Approximately 15.8 million UK adults aged 19-65 have insufficient folate.
- Roughly 12.6 million UK adults aged 19-65 need more selenium.
- Around 6.4 million UK adults aged 19-65 are low in vitamin D.
- Approximately 4.9 million UK adults aged 19-65 don’t get enough iron.
In total, millions of UK adults are low in one or more nutrients which puts them at an increased risk of ill-health.
Eating a balanced and varied diet is the first step to looking after your health. But given that many foods grown today contain fewer vital nutrients than they did in the 1950s [1], supplementing with a high-quality multivitamin and mineral formula is a sensible back up plan.
Two capsules a day of our Ethical Multivitamin covers these nutrient shortfalls and helps you function at your best. Complete with B-vitamins, antioxidants, vitamin C, and minerals in their most bioavailable forms, you can rest assured your nutritional needs are covered.
A good quality multivitamin provides a broad range of health benefits. Here are 7 top benefits you can expect from the Ethical Multivitamin:
- Complete nutritional support. Designed to fill potential nutrient gaps in your diet, the Ethical Multivitamin supplies the vitamins and minerals you need, in their most bioavailable forms for maximum absorption.
- Better energy levels: Iron and B-vitamins, like B1, B5, methylfolate, and methylcobalamin (B12), are crucial for energy metabolism. They help your body convert food into fuel, supporting your daily energy needs [2].
- Enhanced immunity. With a blend of antioxidants that includes vitamins C and E, zinc, selenium, and beta-carotene, the Ethical Multivitamin supports your immune system and helps protect cells from damage [3].
- B is for brain health. B vitamins play a key role in mood balance, brain function, and mental wellbeing [4]. The Ethical Multivitamin provides the full spectrum of B vitamins, in their most bioavailable forms.
- Blood sugar regulation: the mineral chromium is transformed by your body into Glucose Tolerance Factor (GTF). GTF enhances insulin activity for blood sugar regulation [5].
- Healthy hair, skin, and nails. If you have weak nails, blemished skin, and falling hair, you might not be getting enough zinc. This mineral is essential for maintaining hair, skin, and nails [6] and the Ethical Multivitamin provides 15mg per dose.
- Strong bones: vitamins K2 and D3 help you utilise calcium from foods for bone development, helping maintain strong, healthy bones.
The Ethical Multivitamin is highly recommended for:
- People who have a busy, active lifestyle and want to optimise energy levels and overall wellbeing.
- Vegetarians and vegans who want to ensure optimum levels of B12, iodine, iron, D3, and other nutrients that can be compromised on a plant-based diet.
- Anyone recovering from illness or injury.
- People looking for nutritional insurance to support their health.
When taken as directed the Ethical Multivitamin is well tolerated. Always take it with a meal as some minerals (e.g. zinc) can cause nausea when taken on an empty stomach.
Some individuals have genetic variations that make it challenging to convert synthetic forms of certain vitamins into forms the body can use.
The Ethical Multivitamin uses methylated forms, like methylfolate and methylcobalamin (B12), which are ready for your body to use, ensuring you get the full benefits [7].
If you are taking any prescription medication it is advisable to check with your GP or healthcare provider before taking a multivitamin.
While the majority of drugs are safe to take alongside a multivitamin, some may have a negative interaction. The multivitamin may need to be taken at a separate time of day or not at all.
Common drug/nutrient interactions include Warfarin and vitamin K, Levothyroxine and iron, and Fluorouracil and folate.
Vitamins and minerals come in different forms with varying degrees of bioavailability. Bioavailability refers to how much of a substance your body is able to absorb once you have taken a supplement.
For example, folate can be taken as synthetic folic acid or as the more bioavailable methylfolate. Calcium comes as calcium carbonate - which is basically chalk - or the better absorbed form of calcium citrate (guess which form we use!).
Nutrients with low bioavailability need to be taken in much stronger dosages to provide the same benefit as nutrients with high bioavailability.
At Ethical Nutrition we use vitamins and minerals with high bioavailability so that you can get the most from our products without needing to take a whole heap of pills every day.
- Lovell, R. (n.d.) How modern food can regain its nutrients [online] Available at https://www.bbc.com/future/bespoke/follow-the-food/why-modern-food-lost-its-nutrients/
- Hanna, M., Jaqua, E., Nguyen, V., Clay, J. 2022. B Vitamins: Functions and Uses in Medicine. The Permanente Journal 26(2):89-97. doi:10.7812/TPP/21.204
- Zehiroglu, C., & Ozturk Sarikaya, S. B. 2019. The importance of antioxidants and place in today’s scientific and technological studies. Journal of Food Science and Technology, 56(11), 4757-4774. https://doi.org/10.1007/s13197-019-03952-x
- Hanna, M., Jaqua, E., Nguyen, V., Clay, J. 2022. B Vitamins: Functions and Uses in Medicine. The Permanente Journal 26(2):89-97. doi:10.7812/TPP/21.204
- Ames, B. N. (2006). Low micronutrient intake may accelerate the degenerative diseases of aging through allocation of scarce micronutrients by triage. Proceedings of the National Academy of Sciences, 103(47), 17589-17594.
- Anderson, R. A., & Mertz, W. 1977. Glucose tolerance factor: An essential dietary agent. Trends in Biochemical Sciences, 2(12), 277-279. https://doi.org/10.1016/0968-0004(77)90280-8
- Maxfield, L., Shukla, S., Crane, J.S. Zinc Deficiency. [Updated 2023 Jun 28]. In: StatPearls [Internet]. Treasure Island (FL): StatPearls Publishing; 2024 Jan-. Available from: https://www.ncbi.nlm.nih.gov/books/NBK493231/
Key Ingredient Highlights
Why is Ethical Nutrition Different?
No Nasty Additives
Clean formulation, no additives, no allergens, no sugar.
Natural ingredients
Better absorbed
Proven to be bioavailable & gentle on digestion.

Higher strength
Plastic free
We're the only brand to use fully paper packaging.
Family owned
Every penny you spend goes back to a small UK business.
Our mission is to help you feel amazing.